Why

 

This campaign is inspired by the times we are living in whereby we are not able to interact freely with our loved ones as much as we did pre-covid.

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What it is meant to achieve

 

It is meant to spread happiness and positivity.

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How it is meant to work

 

1. By encouraging everyone through Coca-Cola SM platforms to share a picture of their smile/ the custom animated emoji with someone else.

2. By encouraging everyone through Coca-Cola SM platforms to share a picture of their smile and tag Coca-Cola with the #shareyoursmile and at least one reason stating why the have a reason to smile.

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Success metrics

 

1. 5000 plus people using the #shareyoursmile on SM.

2. 5000 plus downloads of the custom Coca-Cola animated emoji.

3. 7% increased engagement on Coca-Cola SM platforms during campaign.

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